because freedom is not found in a gaming console


Do you remember your ‘first ticket to ride’? It was not a gaming console. Your first real taste of freedom, of independence, of going places and seeing places was not found on a smartphone with a Facebook account. It came in the form of an age old machine with two wheels, a seat, a handlebar and a loyal willingness to take you wherever you asked it to. Now, more than ever, kids need to experience, explore and engage with their world. Kids need to live in the ‘actual’ not the ‘virtual’. Kids need bikes.